Wednesday, 8 October 2014

Mash Media acquires Office Management and PA Exhibition & Conference

07 October 14, UK. Mash Media has acquired the Office Management and PA Exhibition and Conference (OMPA) from Prysm Group.

The show, which has grown over the past two years and attracts over 3,000 PAs and office managers, will co-locate with Confex and the Event Production Show next February at Olympia London.

“With every PA now involved in running some kind of event, either external or internal, this is a really important audience for Confex and EPS and one that is growing exponentially,” says Mash Media Group MD Julian Agostini.

“The role of the PA has evolved at a rapid rate over the last 20 years and PAs are now pivotal in the success of most businesses.” Agostini added. “We want to recognise the increasing demands of this role and provide an event that reflects this.”

Mash Media acquired the OMPA show from the fast growing exhibition organiser, Prysm, which has offices in London and Bristol. Over 13 years, Prysm has built an influential portfolio of 17 major shows both nationally and overseas.Prysm MD Nick Moss said he was delighted that the OMPA show now has the opportunity to continue its growth with a company that shares his own company’s entrepreneurial culture and is clearly active in driving growth in the meetings, events and hospitality sector.

“This is great news coming during National Events Month October (#NEMO) and we encourage industry professionals to get involved in the sector’s biggest trade show for UK professionals. With OMPA in the Confex portfolio, there is even more oomph to what promises to be another great event, showcasing the UK’s world-leading events industry,” says Mash Media Events Director, Liz Agostini.

Thursday, 25 September 2014

Event Prop Hire’s Rosie Ellis & Amy Levinson give us Top Tips for Styling Your Event

1. Picking the right venue for your event is crucial as this will help to set the tone for the
occasion. If you are having a themed event a well-chosen venue can really
complement and accentuate your chosen theme. And let’s face it; the last thing you
want is to spend a huge amount of your styling budget trying to conceal a garish
wall!

2. Identify the key areas in your event that you want to emphasise and allocate your
budget accordingly. Focus the majority of your budget on the area where your guests
will spend most of their time. There’s no point in putting your entire styling budget into
the drinks reception area only to leave the main event space with underwhelming
decorations.

3. If your budget allows create a focal point at the entrance of your event – let your
guests know that they have arrived! An illuminated entranceway or a welcome sign
always works well. If you are holding a summer party a custom printed sign in a
coloured frame with some fresh flowers would complement the theme. A dressed
welcome sign is minimal in terms of budget, but will help to invoke a sense of
anticipation in your guests.

4. Create montages. If you are having a themed event consider making a series of
small, themed scenes around the space as they will create more dramatic focal
points in comparison to placing singular objects around the venue. If possible create
a space which encapsulates as many sensory experiences as possible. Incorporating
sounds, smells and changes in flooring textures and lighting will help to create a truly
immersive experience. However if space is limited concentrate on table centres –
they can really add the wow factor to an event, especially if they are illuminated or
spot lit.

5. Lighting is key. Using the correct lighting is crucial to creating the right atmosphere –
no 1920’s Speakeasy used overhead halogen lights! You can spend a lot of money
on theming and styling but without using lighting to highlight feature pieces they could
become lost and the money wasted.

6. Dress your event. It’s the attention to detail which will really bring your event to life.
Simple things like the use of throws and soft furnishing to make an event more
homely and inviting or using directional signposts to usher guests to the correct
locations will make all the difference. Something as simple as adding a leaf effect to
a projector could accentuate a woodland theme across an entire venue, making it an
event to remember.

7. Make sure you have enough time and enough pairs of hands to complete the
installation on time. Most suppliers will charge you more if they only have 1-2 hours
to set up compared to the whole day. An installation can often take longer than you
think and there are often unexpected delays to contend with, so plan your time with a
contingency factor. It’s the finishing touches that will make a lasting impression on
your guests; you don’t want to rush them!

Get in touch with Event Prop Hire to see there stunning new London Showroom!

Monday, 25 November 2013

ISES UK Chapter Launches Mini-festo and New Membership Promotion


The International Special Event Society (ISES) UK Chapter is offering new members a 14 month for 12-month offer as part of a new membership drive. The association is also launching its own Mini-festo to encourage existing members to continue the growth of the ISES creative events community.

ISES has seen the popularity of events and educational programme grow by over 12% year on year and is encouraging existing members to help continue the growth of the community through the launch of its Mini-festo and the price offer for new members.  The ISES Mini-festo includes a commitment between ISES and its members to make meaningful contributions to the wider creative events industry and to represent the very best of its interests.
 
“We know that both cash and time is on short supply out there in the industry but we also know the massive benefit our members get by being a part of ISES,” comments Jane Hague, President of ISES UK Chapter. “We wanted to offer a discount at the end of the year to keep our community growing but also underline the commitment we want of new and existing members to keep ISES as one of the leading and most proactive associations in the market at the moment.”

 The 14 month for 12 month offer is available until 31st December 13, for more information visit www.isesuk.org.

Friday, 22 November 2013

ISES UK to Deliver Cutting Edge Seminar at Digital Marketing Show


The International Special Events Society (ISES) UK Chapter will deliver three leading industry speakers at the Digital Marketing Show next week (27th November) at ExCeL London, looking at some of the latest technology and thinking affecting events and event marketing. 

 

As part of the creative association’s educational programme, the one off ISES Digital Marketing Show Forum will be chaired by event industry and social media evangelist, Simon Burton of Exposure Communications.

 

Speakers include Rebecca Ewing, George P Johnson - Cisco Live, Case Study; Laura Moody, Blondefish - Amplify your event to social media and Matt Richardson, Propeller Communications - 10 Questions you need to ask about your website.

 

Tackling the key issues facing everyday business, the session will present case studies of success and failure that will provide up-to-the minute advice and a glimpse into the future of event technology. 

 

Toby Heelis, Director of Marketing for ISES UK commented; “Delivering education is central to what we do at ISES and this one off forum will allow delegates and members attending the opportunity, support and understanding of how the digital world can help deliver their marketing objectives. We always aim to provide creative event professionals with the knowledge to be more innovative.”  

Reserve your place here.

 

 

Friday, 8 November 2013

Calling All Event Creatives


Calling All Event Creatives

I feel lucky that in my role as President of The International Special Events Society, I am  involved in wider initiatives that impact our industry.
Last week was a great example of this as I co-chaired the first Event Creatives Forum; an idea that came from ISES member Jez Paxman, Creative Director of Event Agency Live Union.
The ambition is simple to bring together a group of Event Creatives to raise the profile of events as a creative discipline.
The first meeting brought together some of the UK’s leading creative agencies, freelancers and organisations from WRG to George P Johnson, Concerto Group, St.Martin’s College, Gallus Events, Smyle and Live Union.
The feedback was clear, there needs to be more recognition amongst wider creative sectors about the role live events play in the creative process.
The group reflected on high profile creative organisation D&AD whose awards are highly sought after and widely respected by the creative sector. Their award categories recognise the best in branding, advertising, digital marketing but live events have no current place in this arena.
In addition D&AD also recognise new talent through their ‘New Blood Awards’; but how exposed to the events sector are graduates in the creative sector?  We debated the need to attract graduates from wider creative industries to bring new ideas and inspiration into our industry which in turn will build profile and further demonstrate the credibility of our sector.
For a group that came together for the first time it was great to hear we had shared aspirations that were passionately debated.
Going forward, in the short term, we committed to build a community enabling creative event professionals to network, share thoughts and inspiration. In the long term, assist to place the events industry firmly on the map as a creative discipline.
This meeting was the start of an important and valuable conversation for our industry and ISES is proud to play a part.
If you are a Creative Director and would like to join our community, please contact ISESUK.org for further information.

ISESTALKS Breaking the Ice


Date: From 26 Nov 2013
Time: From 18:30 to 21:30

Our next ISESTALKS Breaking the Ice will share a secret Kevin discovered quite by accident, a secret that once you know it will change how you feel about the art of networking.

Kevin Jackson
Kevin Jackson, VP Sales and Marketing,
George P Johnson
Networking / Not Working.  We do a lot of both but someone asked us the other day for some thoughts on networking. They were attending an event and were expected to network and didn’t know where to start. So for those that need a little help, we've put together a fun presentation that will give you a little structure and contains the secret to great networking. 
Supporting this event is the fabulous Natural History Museum and event caterers Create.  
NHMBook Now Button
When: Tuesday 26th November
Time: 6.30pm to 9.30pm

Where: Natural History Museum
Cromwell Road
London
SW7 5BD
Tickets:
ISES Members £30.00
ISES Event Package Holders No Fee
Guests £45.00
Student ISES Members £10.00
TWC & MPI Members £37.50
(all subject to vat)
Event Sponsors

George P Johnson NHM
CreateLuma

POcket Motion PicturesIndigo Plum

ISES Launches New International Web Portal

The International Special Events Society (ISES) has today launched a new International Web Portal for the Global Creative Events Industry.
 
The portal, located at www.ises.com includes a host of new features designed to provide a go-to sourcewhere creative event professionals can find answersmake connections and discuss today’s critical issues in a format that delivers updates that matter specifically to them. Some of the new features include;
 
  • ISES Marketplace: Where members can showcase their products and services to event buyers from all over the world with detailed descriptions, photos and links.
  • ISES Community: The new site includes Higher Logic, an online tool where members can connect with colleagues, join conversations and discover new trends and issues through online communities including Facebook, Twitter and LinkedIn.
  • Inspiration Central: An online library of ideas, examples and case studies where anyone involved in the creative events industry can go for inspiration and to learn best practice.

Brian Acheson CSEP, ISES International President, comments; “Our new web portal has been designed to provide members with improved tools and resources to help them get the most out of their relationship with ISES, and we have invested further to ensure that the wider creative events sector around the world can use www.ises.com to locate people and assets that can support their work, learn through best practice and ultimately improve the standing of the creative events professional.”
 
The new portal, which has taken two years to develop, will also launch dedicated micro sites for individual Chapters over the next 18 months.
 
To see the new features and functionality in action visit the official ISES website at